“Employee advocacy” is a hot topic among marketers and PR folks these days. This focus on using employees to spread a company’s message via social media is an exciting and seemingly perfect fit for many companies. Simply, why shouldn’t a company harness the power of a faithful workforce? Unfortunately, there are many legal issues that should be examined before any company turns employees loose on social media.
In my post titled “5 Employment Law Considerations For Employee Advocacy” for Maximize Social Business, I examine some of the legal pitfalls to be avoided regarding employee advocacy. Let me know what further pitfalls your company has faced and/or has already addressed? Does your company embrace employee advocacy?