Employers often want their employees and/or contractors to promote their business via social media. Harnessing the power of a “share” and a “like” can be one of the best ways to raise the profile of any business. Perhaps because of the value of a “like,” an employer was recently sued by a former employee regarding the property interest in over six million “likes” on a Fan Page.
In my article titled “Employee Sues Employer Over Ownership of Six Million Likes” published by Maximize Social Business, I summarize and analyze the case of Mattocks v. Black Entertainment Television, LLC. and offer tips for employers to prevent a costly lawsuit regarding the ownership of “likes”, as well as employee-maintained social media sites.
One tip is to work with an employment law attorney as well as a social media strategist. My clients know that I take a holistic view of the employer’s health, and I will not hesitate to provide a referral to an excellent social media strategist (and other top-notch professionals), as needed. Let’s talk!