Want to know more about Social Media in the Workplace? Add this book to your reading list.
This Spring, I was asked to contribute to “Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success” authored by Neal Schaffer and published by Wiley. I immediately said yes! My contribution to his book focuses on (to the surprise of no one) issues regarding social media in the workplace and policies to address those issues.
This book truly is very helpful for businesses regarding social media strategy and managing the risks associated with social media. Click on the link above for more information about it. You can also follow Maximize Social Business, an Advertising Age Top 100 Global Marketing Blog, for more great content about social media for marketing and business success, including my monthly contributions. This blog was created by Neal Schaffer, who has been named a Forbes Top 50 Social Media Power Influencer two years in a row.